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CULTURAL INTELLIGENCE ASSISTANCE FOR CROSS-CULTURE UNDERSTANDING AND ACTION RECOMMENDATION...

by Xiaohui Cui, Thomas E Potok, Songhua Xu
Publication Type
Conference Paper
Publication Date
Conference Name
HSCB Focus 2011: Integrating Social Science Theory and Analytic Methods for Operational Use
Conference Location
Washington, Virginia, United States of America
Conference Sponsor
DoD
Conference Date
-

When traveling or working in a culturally diverse environment, it is demanding for a
new comer to quickly notice, understand, and adapt to different culture norms to avoid cultural
misunderstanding, and further to establish friendship with the local people. The main challenges
include both correctly understanding the intent behind behaviors from people with a different
cultural background, and effectively adjusting one’s own behaviors to a local cultural setting to
express one’s intention without ambiguity. Quality cross-cultural assistance can help us
accurately recognize the true purpose behind behaviors of a person from a different cultural
background, and also advise us to act properly in a new cultural setting. In this project, we aim at
providing an advanced cultural intelligence assistance tool, implemented as a mobile application,
to facilitate individual users to understand behaviors, norms, and conventions in a new culture, as
well as to change their behaviors appropriately in the new cultural environment.